Why Chili Peppers

Like all cool stories, this one begins back in the 80s. Carol Hancock, wife of XDI’s former VP of Business Development Dave Hancock, entered the International Chili Society’s 1985 World’s Championship – and won the $25,000 grand prize with her unique recipe.

Fast-forward to the 90s and XDI’s early days. While prepping for a tradeshow we asked ourselves, “who needs another keychain when we have world champion chili?!” We packaged up the spices from Carol’s winning recipe and gave it away at our first credit union tradeshow in 1999 to market XDI’s “HOT” new XpressNotice service. The chili seasoning was a hit and we became known as “the chili guys” in the credit union community!

XDI joined with the International Chili Society to host and sponsor several credit union chili cook-offs, donating over $150,000 to the charities selected by the winning teams.

Over the years, we’ve added other food-related giveaways, but the chili stuck and became a part of XDI’s culture. Now, whether at a trade show, or simply finding yourself in need of a great bowl of chili, all you need to do is ask and we’ll get you a bag of chili seasoning.

And That’s How Chili and Documents go Hand-in-hand!