A key concern that credit unions today must consider when making their
decision on whether to run their event-driven member correspondence
workload in-house or in Application Service Provider (ASP) mode, is bottomline
quality. In-house notices have traditionally been limited in format and
content options and printed on fairly low quality dot matrix printers. In
contrast, professional credit union notice providers invariably use high-end
document composition software and laser printers that produce clean, crisp
output every time, which is securely mailed in a standard envelope. Many
document printing and mailing fi rms can also include personalized (oneto-
one) marketing messages. Th e end result: customized, easy-to-read and
easy-to-understand notices for credit union members. Continued . . .

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